Courses / Marketing for Start Ups and Small Businesses

marketing

Marketing for Start Ups and Small Businesses

Course Description

This free practical training for entrepreneurs is aimed at startups and small businesses.

By completing this course, you will be able to:

Develop a customised and relevant marketing plan
Craft a marketing pitch

This course was produced as part of the Aga Khan Development Network’s Accelerate Prosperity initiative and is made available on the Aga Khan Foundation’s Learning Hub.

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives License. To view a copy of this license, go here.

Theme

Work and Enterprise

Type

Course

Languages

English

Sustainable Development Goals

Course Content

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Module 1: Getting oriented 2 Lessons

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Lesson 1- Welcome to the course

Lesson 2- Virtual learning tips

Module 2: What is marketing? 6 Lessons | 1 Quiz

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Lesson 1- Case study- Hidden Paradise

Lesson 2- Marketing definition

Lesson 3- Marketing starts with your Business Model Canvas

Lesson 4- Marketing goals

Lesson 5- Marketing vs. sales

Lesson 6- Parts of a marketing plan

Module 3: Becoming more familiar with your customer 5 Lessons

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Lesson 1- Customer markets, competition and collaborators

Lesson 2- Who is your customer?

Lesson 3- Factors influencing customer behaviour

Lesson 4- Customer buying process

Lesson 5- Market research

Module 4: Competition 2 Lessons | 1 Quiz

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Lesson 1- Who is your competition?

Lesson 2- Competitive strategy

Module 5: Market segmentation and goals 2 Lessons

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Lesson 1- Market segmentation

Lesson 2- What are your goals?

Module 6: Marketing mix 4 Lessons | 1 Quiz

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Lesson 1- What is a marketing mix?

Lesson 2- Servicing mix

Lesson 3- Case study- Starbucks

Lesson 4- Your strategy and actions

Module 7: Positioning 3 Lessons

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Lesson 1- What is positioning?

Lesson 2- Positioning process

Lesson 3- Positioning statements

Module 8: Pricing 5 Lessons

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Lesson 1- Creating, capturing and delivering value

Lesson 2- Pricing objectives

Lesson 3- What affects pricing?

Lesson 4- Pricing strategies

Lesson 5- What are your costs?

Module 9: Channels 2 Lessons

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Lesson 1- Distribution channels

Lesson 2- Communication channels

Module 10: Promotion 4 Lessons

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Lesson 1- Social media to grow your business

Lesson 2- Objectives and social media

Lesson 3- Social media pitfalls

Lesson 4- Budgeting and measuring your plan

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