Campaign Management

This free online course is aimed at civil society organisation staff responsible for fundraising and managing a fundraising campaign.

By completing this course, you will be able to:

• Define the problem you hope to address through a campaign
• Define your organisation’s unique value proposition
• Set a campaign goal, objectives, and scope
• Communicate a campaign using traditional and digital media
• Identify tools to help manage your campaign

This course presents examples from the Aga Khan Foundation’s Yetu programme in Kenya.

This course was produced as part of the Aga Khan Foundation’s Civil Society programme.

The course can be completed as an online-only course or in a blended format where learners first watch the videos and then engage in a synchronous in-person session. A Facilitator Guide is available for download for the synchronous in-person session.

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives License. To view a copy of this license, go here.